17th Week Journal

Learning Journal Week 17

Can you think of an organization that has ‘implemented high risk strategy’ that has resulted in success (why was it high risk at the time and why was it a success – was it good luck or good judgment)?

Apple Inc. is a multinational corporation who designs, develops and sells the electronics, computers and software. The company went through many reforms during the stages. The company had series of failure products launched in the market. The company was at the point of bankruptcy.

Many reforms were done during the period of 30 years.  It made many innovative products to get click by customers. The apple used high risked strategy to make the product where it produced the great innovative products I Pod  I phone, I Mac, and I pad.

After the development of the products the company had many hit product to match the need to the customers. The customers were loyal toward the company products. Company became the third in mobile market and second in world's largest information technology company after Samsung.

The company sued Samsung for copyright issue. It was not only the good luck but the great judgment made the company.

Now, do the same for an organization who embarked on a high risk strategy that resulted in some sort of failure (why was it high risk and why did it fail- bad luck or poor judgment?)

Kodak company one of the largest organizations in photographic industry in the world. Kodak Company has been an American multinational imagining and photographic equipment, materials and services company.

Kodak Company is best known for the photographic film products and it has dominant position in photographic film since 20^th Century where it had the market share of 90% in sales of film in USA.

Kodak struggle financially in 1990s as it has heavily invested on the photo film machine. The company made a high risk strategy to improve the film quality but the market had taken the turn. The company despite of invented the core technology used in digital cameras but have a missed the decision on the changing its company into filming to digital world.

                                             http://philebersole.wordpress.com/tag/eastman-kodak-co/

The company which was the leader in the film photographic industry was lead down by the wrong decision taken at the time where company sales decreased tremendously. Digital photograph replace all the film photography.

With the lesson learned the company started to invest on the digital world where the company started to come back and compete with other companies. It could not make it's way as it has done before 1990s. The company who was holder of 90% share had sold many patents to groups of companies.

The company must have had made the immediate investment in the digital world soon as to keep the market steady and client toward its boundary. It old client who was loyal toward the company was force to buy another product.

Kodak. History of Kodak. (Online) Available at :< http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Imaging-_the_basics.htm> [Accessed on: 26^th March 2013]

Mui, Chunka,. 2012  . How Kodak Failed. (Online) Available at :< http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/3/> [Accessed on: 26th March 2013]

Ali, .2012. An introduction to Apple Company. (Online) Available at :< http://hookingtech.com/an-introduction-to-apple-company/> [Accessed on: 26th March 2013]

Wikipedia,. Apple Inc. (Online) Available at :< http://en.wikipedia.org/wiki/Apple_Inc.> [Accessed on: 26th March 2013]